Brand Guideline
01
BRAND POSITIONING
Introduction
PT. Eka Reka Palakerti Indonesia (ERPI) is an information technology based company. We can help optimize business and trade flows to achieve optimal levels of efficiency and productivity.
Strategic Positioning
Where PT. Eka Reka Palakerti Indonesia (ERPI) stands in terms of business
Read More02
BRAND IDENTITY
Visual component that determines the typical ERPI brand identity and design style.
COLOR
#004A97
RGB 0, 74, 151
White
RGB 255, 255, 255
Black Matte
RGB 17, 21, 23
Silver
RGB 242, 242, 242
Light Grey
RGB 153, 153, 153
LOGO
The primary logo background is Navy Blue (#004A97). The other color variations are secondary, and should be used only when the primary doesn’t fit visually.
Logo Safe ZonesThe safe zone for the ERPI logo can be determined by positioning the T as pictured below. This is the absolute minimum safe space between the logo and other elements, or even the canvas, to keep an optimal visual integrity.
The appearance of the logo should be consistent.
use custom colors, custom background, gradients or shadows
stretch the logo, change the letter spacing or thickness of each letter
use the logo as a mask
change the logo’s orientation