Brand Guideline

01

BRAND POSITIONING

Introduction

PT. Eka Reka Palakerti Indonesia (ERPI) is an information technology based company. We can help optimize business and trade flows to achieve optimal levels of efficiency and productivity.

ERPI-bg

Strategic Positioning

Where PT. Eka Reka Palakerti Indonesia (ERPI) stands in terms of business

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02

BRAND IDENTITY

Visual component that determines the typical ERPI brand identity and design style.

COLOR

Navy Blue
#004A97
RGB 0, 74, 151
#FFFFFF

White
RGB 255, 255, 255

#111517

Black Matte
RGB 17, 21, 23

#F2F2F2

Silver
RGB 242, 242, 242

#999999

Light Grey
RGB 153, 153, 153

LOGO

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The primary logo background is Navy Blue (#004A97). The other color variations are secondary, and should be used only when the primary doesn’t fit visually.

Logo Safe Zones

The safe zone for the ERPI logo can be determined by positioning the T as pictured below. This is the absolute minimum safe space between the logo and other elements, or even the canvas, to keep an optimal visual integrity.

Logo Misuse

The appearance of the logo should be consistent.

Do Not

use custom colors, custom background, gradients or shadows

Do Not

stretch the logo, change the letter spacing or thickness of each letter

Do Not

use the logo as a mask

Do Not

change the logo’s orientation

FONTS

MONTSERRAT
Headlines/subheadlines Download
ROBOTO

ROBOTO
For paragraphs, smaller subheadlines and labels

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ARIAL

ARIAL
Alternative to Roboto font

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